Emerald Business Systems Blog


Findings – Calculating Consumer Happiness at Any Price – NYTimes.com

Posted in General Business,Restaurant by ebs4pos on June 30, 2009

But suppose, instead of scanning people’s brains as they’re sipping wine in a laboratory, you tested them in a more realistic situation: a restaurant where they’re spending their own money. That challenge was undertaken at an upscale restaurant in Tel Aviv by two behavioral economists, Ori Heffetz of Cornell and Moses Shayo of the Hebrew University of Jerusalem, who expected to be able to manipulate diners’ choices by changing the prices on the menu.

via Findings – Calculating Consumer Happiness at Any Price – NYTimes.com.

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