Emerald Business Systems Blog


High-End Retailers Offering More Discounts, but Discreetly

Posted in Retail by ebs4pos on August 1, 2009

Rather than post big sale signs, which can mar a store’s reputation, high-end chains are trying to unload $3,000 handbags and $800 shoes by periodically telling customers that certain items are on sale, even if the price tags say otherwise. The stores also engage in the electronic equivalent of whispering in a customer’s ear: sending select customers e-mail alerts about private online sales.

via High-End Retailers Offering More Discounts, but Discreetly – NYTimes.com.

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