Emerald Business Systems Blog

Retailers See Back-to-School Sales Slowing

Posted in Online Business,Retail,Social Media Marketing by ebs4pos on August 15, 2009

Halfway through the back-to-school shopping season, retail professionals are predicting the worst performance for stores in more than a decade, yet another sign that consumers are clinging to every dollar.Fears about the job market have resulted in sluggish customer traffic over the last few weeks, spurring the gloomy sales projections. Parents who do shop are aggressively trading down, informing status-conscious teenagers that notebooks from the dollar store or shirts from Costco will have to do this year.With consumers in such a penurious mood this year, retailers are learning that they can skip aggressive online marketing only at their peril. Joanne Fraembs, a mother of two in Wantagh, N.Y., put it:

“I don’t go into stores that don’t send the e-mails.”

via Retailers See Back-to-School Sales Slowing – NYTimes.com.


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