Emerald Business Systems Blog


Make it Bigger – The 4 Types of Corporate Blogs

Posted in Social Media Marketing by ebs4pos on September 25, 2009

Is your blog broad enough?

Despite all the hoopla and teeth gnashing about micro-blogging like Twitter, and medium-blogging like Posterous, the good old blog isn’t going anywhere.

For many social media objectives, the blog just works better. It’s more searchable, more convincing, and more flexible. But often, it’s also too narrow.

Yes, I’ve advocated strongly that your company blog needs to be about something specific. Blogging experts like Mack Collier and Michael Gass say the same thing.

But, specific and narrow are not synonymous. To generate the most reader engagement, blogs about something bigger work best.

via Make it Bigger – The 4 Types of Corporate Blogs | Social Media Marketing | Social Media Consulting – Convince & Convert.

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