Emerald Business Systems Blog


Study: Mothers Use Facebook, Twitter, Blogs More than Average Adults

Posted in Social Media Marketing by ebs4pos on September 29, 2009

A new Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch indicates that retailers who are interested in attracting moms are advised to pay close attention to social networking. Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). No less than 15.3% maintain their own blog.

Mike Gatti, Executive Director for RAMA, stated: “Retailers who aren’t engaging customers through social media could be missing the boat. Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”

On a scale of one to five, when asked what kinds of promotions most influence their purchases, moms ranked product samples in the store (3.8), product samples delivered to home (3.6), loyalty cards (3.5), and special displays (3.4) as their favorites.

via Study: Mothers Use Facebook, Twitter, Blogs More than Average Adults | Mobile Dialog Blog.

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