Emerald Business Systems Blog


Starbucks Rolls Out M-Commerce That Can’t Really Buy Anything

Posted in Online Business,POS,Restaurant by ebs4pos on October 1, 2009

It’s becoming the quintessential image of the 2009-era Mobile-Commerce app from major retailers. It’s attractive, stable, slick and a little fun. But because of a well-merited petrifying fear of letting a mobile device actually talk with POS, it often can do virtually nothing, at least in terms of consummating transactions or even making it easier for consumers to make purchases. Starbucks’ new mobile app is the poster child for such beautiful but ultimately impotent M-Commerce efforts.

via StorefrontBacktalk » Blog Archive » Starbucks Rolls Out M-Commerce That Can’t Really Buy Anything.

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