Emerald Business Systems Blog


What Do All These Phone Apps Do? Mostly Marketing

Posted in General Business,Online Business,Social Media Marketing by ebs4pos on October 5, 2009

When Stanley Works, the hand tool maker, offered an iPhone App that turned the phone into a level, its goal was to create young loyalists to the Stanley brand.

Stanley Works created an app that lets phones act as levels. Useful applications are seen as a gold mine for building brands.

The company does not know if the iPhone app drove a single sale or fostered any brand loyalty. But based on the 400,000 downloads, Stanley declared the iPhone level a resounding success and is now looking for other tool apps. “It was low-risk experiment,” said Todd Langston, a company spokesman.

via What Do All These Phone Apps Do? Mostly Marketing – NYTimes.com.

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