Emerald Business Systems Blog

Why “Just Do It” Is Still The Best Productivity Advice

Posted in General Business by ebs4pos on October 10, 2009

Why “Just Do It” Is Still The Best Productivity Advice

Just do it. Stop procrastinating and get on with it. It really should be that simple and years ago it probably was. We should all have the doing habit – that drive inside to see our daily chores completed despite what’s on TV or our to-do list ticked off despite colleagues pestering us. But nowadays we have so many distractions, so many things fighting for our attention and so much stuff that’s so complicated, that the doing habit has been eroded away and replaced by inaction.

In the 21st century it’s no longer a simple matter of picking up a pen and writing or getting your tools out to build something. You can no longer stand in front of a metaphorical conveyor belt and crank widgets all day long because what’s coming down that line is multi-layered, multi-faceted, time consuming and complicated.

Now excuse me while I go on a long analogy worthy of Gregory House. Nowadays the road from A to B is no longer smooth and straight like a Roman road. It’s potholed, snakes all over the place and has numerous pitstops along the way. It’s difficult to make the journey when you’re faced with that. That’s why we need travel guides – Getting Things Done, 7 Habits, Zen To Done, Do It Tomorrow, The 4-Hour Work Week – so that we are better prepared to navigate all of those bumpy roads and make the journey easier. But at the end of the day you still have to hop in the car and get moving. You still have to just do it. You still have to stop procrastinating and get on with it. The old advice applies now more than ever.

What I’m trying to say is that the doing habit has become increasingly lost in a world which on one hand expects instant results and allows you to pick and choose what you want, but on the other hand is dumbfounded by just what it actually takes to do something nowadays. Getting 7 Zen Habits Done In 4 Hours is great (invaluable?) for giving you a direction and guidence and making the whole process easier, but it’s still not going to mean you’ll do anything. That’s a habit you need to rediscover or develop through commitment and repetition to the original rule of productivity – just do it.

via Why “Just Do It” Is Still The Best Productivity Advice – Work smart, play smart.


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