Emerald Business Systems Blog


U.S. Smartphone Penetration Offers Opportunities for Hospitality

Posted in Online Business,POS,Restaurant by ebs4pos on October 13, 2009

U.S. Smartphone Penetration Offers Opportunities for Hospitality

Long gone are the days when the cell phone was used for solely placing a phone call, sending a text message, or checking email. For many consumers, cell phones are music players, cameras, sources for news and more; a trend that is only expected to grow with the rapid rise of smartphone penetration in the U.S. mobile market. Hospitality operators are quickly learning how to tap into this trend to market their own businesses and provide consumers with additional service touch points.

A recent Gartner (www.gartner.com) report projects that mobile ad spending worldwide will grow 74 percent this year to $913.5 million, but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels. Two operators that are already making the leap into mobile marketing are national family restaurant chains Texas Roadhouse (www.texasroadhouse.com) and Rubio’s Fresh Mexican Grill (www.rubios.com). Texas Roadhouse recently selected Knotice’s (www.knotice.com) Concentri Mobile marketing software, which supports both dynamic text-message dialogue interactions as well as static keyword, location-based mobile marketing programs.

via U.S. Smartphone Penetration Offers Opportunities for Hospitality | In This Issue |.

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