Emerald Business Systems Blog


Local is good, but fresh is better

Posted in Restaurant,Sustainable/Green by ebs4pos on October 28, 2009

The buzzwords are flying as marketers look for new ways to appeal to still-stingy consumers. A recent report by Hartman Group found that “the picture is no longer black or white; it is a colorful mosaic where organic and/or natural intersects and overlaps with attributes such as local, fresh, sustainable, safe, green, quality, lack of additives and many more.”Personally, I’m a big fan of “local” — it communicates a human dimension that I find refreshing in an increasingly homogenous shopping world. When it comes to food, though, local is good, but our research with consumers in August shows that “fresh” is better. Consumers told us: “Local foods are fresher and you are helping out your economy locally” “When local there is less chance that they have been processed or preserved with mystery chemicals” “Locally grown means that it takes less than 3 hours to get to me. Means the food is fresher and travels less fuel, energy to get to me.”

via Marketing | Local is good, but fresh is better | Retail Customer Experience.

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