Emerald Business Systems Blog


Ask the Bartender: The Price of Whine

Posted in Bars and Taverns,Restaurant by ebs4pos on December 9, 2009

It’s that time of week when we answer the questions you’re too drunk or shy to ask…This one came from Tom:

Why is wine so expensive in restaurants? We drink wine regularly, and I don’t understand why a bottle that costs $20 in the grocery store cost me $48 the other night in a restaurant.

When you know just how little breakfast costs to make, it’s extremely difficult to go out and pay $12 for an omelet and toast for what amounts to less than $3 worth of food. I feel the same way about wine. I think prices are ridiculous, even though the practices and pricing structures are fairly universal, whether in Seattle or elsewhere around the country.

And yet, this sort of pricing is hardly baseless. We don’t have to like the $12 omelet, but that’s how much a diner has to charge to staff the kitchen, buy the food, and keep the lights on and the coffee hot. You have to decide as a customer if that atmosphere and service is worth an extra $9. If not, stay home and cook your own damn eggs. If you don’t like the cost of something, don’t order it. And if you applied your outrage to everything about food and drink in restaurants and bars, you wouldn’t be eating out.

via Ask the Bartender: The Price of Whine – Seattle Restaurants and Dining – Voracious.

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