Emerald Business Systems Blog


Union Square Cafe’s Danny Meyer Makes a Fast-Food Chain

Posted in Restaurant by ebs4pos on December 16, 2009

CONSIDER, now, the not-so-fast-food rollout. Of the anti-chain chain.

Indeed, to comprehend the prudent and eccentric global-expansion vision of Shake Shack, Danny Meyer’s mini-chain of burger-and-custard stands, it is useful to consider the essence of contemporary American fast food.

“The whole experience is to cram people into a cookie-cutter space, to feed them as many unhealthy calories as possible — then get them to leave,” said Mr. Meyer, the president of the Union Square Hospitality Group and the Yoda of Shake Shack. “That stripping away of human experience? That is where fast food went astray.”

via Union Square Cafe’s Danny Meyer Makes a Fast-Food Chain – NYTimes.com.

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