Emerald Business Systems Blog

“Brewing success” Eugene, Oregon

Posted in Bars and Taverns,General Business,Restaurant,Sustainable/Green by ebs4pos on January 5, 2010

Scholars of ancient civilizations, as well as beer geeks, know that the Sumerians worshiped a goddess of brewing named Ninkasi, daughter of Enki, the lord Nudimmud, and Ninti, the queen of the Abzu.

But for a growing legion of fans of the Eugene brewery of the same name, Ninkasi just means award-winning beer.

In the three years since it brewed its first barrel, Ninkasi Brewing Co. has steadily grown into a major force in Oregon’s highly competitive, and world-renowned, craft brewing industry. Founders Jamie Floyd and Nikos Ridge have built a steady buzz around their brand and succeeded in getting their brews into bars, stores and gullets around the Northwest.

Production has grown from 3,000 barrels in 2007, its first full year in business, to 7,800 barrels in 2008 to 17,000 barrels in 2009. (A barrel is 31 gallons of beer). The company expanded distribution to Idaho and Alaska in late 2009, joining Oregon and Washington.

Ninkasi plans to boost production yet again this year, to 30,000 barrels, and to try to crack the Northern California market.

The company’s signature brew — Total Domination, a hoppy India Pale Ale — is living up to its name. Last April, 22-ounce bottles of Total Domination were the No. 1 single-serve beer in Oregon, according to Information Resources, a market survey firm. In August, it was ranked as the 10th most popular single-serve beer in the country — even though it was sold in only two states.

via Business: Home | “Brewing success” | The Register-Guard | Eugene, Oregon.


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