Emerald Business Systems Blog

Restaurant Email List Building Tips for Restaurant Marketing

Posted in POS,Restaurant,Social Media Marketing by ebs4pos on January 6, 2010

Having a quality customer email list is critical for the success of Restaurant Email Marketing. The larger the opt-in mailing list and higher the quality of the customer subscription information, then the open rates and click through rates will be significantly higher if you send email newsletter of value to customers.

There is no point having a very large email list, but is full of invalid or incorrect or stale or unsubscribed or bouncing email addresses. You end up paying lot more for your email marketing (if its dependent on the size of the contact list), and lot less in returns. It also affects the credibility of your sender email addresses.

So, how would you as a Restaurant go about building a good quality Email Club opt-in’s? A website with a well placed E-Club sign up form is a must if you have a website for your restaurant. What if you don’t have a website? You can always get some free ones that require little or no technical knowledge to setup. If you are a small or independent restaurant owner or have a website with very low visitor traffic, you’ll have much better luck with in-store email address collection at your restaurant location rather than a website.

via Sterizon Blog: Restaurant Email List Building Tips for Restaurant Marketing.


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