Emerald Business Systems Blog


Hard Times Have Younger Floridians Catching the Early Bird – NYTimes.com

Posted in General Business,Restaurant by ebs4pos on January 9, 2010

The early bird special at Cafe Prima Pasta began last year after the restaurant’s owner, Gerardo Cea, lost all his savings in real estate and began seeing his regular customers at the supermarket.

“They weren’t coming anymore,” Mr. Cea said. “They couldn’t afford it.”

He expected his offer of a 50 percent discount before 6 p.m. to attract the usual crowd of frugal retirees. But word kept spreading, and on most nights now, at least half the tables are filled with young families, singles or hip couples — women in short skirts and men who prefer “dude” to “sir.”

Across Florida in fact, the early-bird special is experiencing a revival. With that label and some newer versions, several restaurants have introduced early dining discounts since the recession started, and younger people are arriving in larger numbers at classic establishments that have been serving up free dessert for decades.

via Hard Times Have Younger Floridians Catching the Early Bird – NYTimes.com.

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