Emerald Business Systems Blog

8 ways to build full-service restaurant sales

Posted in Restaurant by ebs4pos on January 23, 2010

While full-service restaurant sales aren’t expected to rebound as quickly as in other industry segments, the National Restaurant Association offers eight ways that table-service operators can weigh the odds of recovery in their favor and build much-needed sales.

In its “2010 Restaurant Industry Forecast” the NRA expects full-service restaurant sales in 2010 to grow at a lesser pace than the industry as a whole, like it has for years as the segment takes big hits from consumers trading down and quick-service competitors increasing quality offerings.

Full-service sales are expected to total $184.2 billion in 2010, a 1.2 percent increase from 2009, while industry sales are expected to total $580.1 billion, a 2.5 percent jump. Even worse, after accounting for inflation, real full-service segment sales are expected to decline 1.5 percent in 2010. That follows on the heels of a 2009 decline of 6.2 percent.

“One of the primary differences in this past recessionary period compared to historical recessionary periods is that the higher-income households — the prime table-service market — reported substantial decreases in net worth as well as confidence,” said Hudson Riehle, the NRA’s senior vice president of research and knowledge.

Indeed, full-service operators, from lower-priced casual-dining chains to high-end independent operators have bore the brunt of this latest recession. Casual-dining chains have posted the largest same-store sales declines throughout the industry, and high-end independent operations have posted the largest numbers of closures.

Here are eight ways the NRA suggests full-service restaurants can build their business in a flat segment of the industry:

via Nation’s Restaurant News.


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