Emerald Business Systems Blog


Five Ways to Effectively Follow Up (Without Being Annoying or Breaking the Bank) : Money :: American Express OPEN Forum

Posted in General Business by ebs4pos on January 27, 2010

I’ve been interrupted at the dinner table by countless marketers who can’t wait to sell me their product. They launch right into their spiel and are met not only with a dial tone, but with a potential customer who is now annoyed at the item they’re trying to sell. Charities. Financial products. Lawn care services. All of them pester, all of them annoy, and all of them lose my business.

Yet these organizations keep trying. Why? Because they know if you can effectively follow up and keep a customer’s attention, they’re likely to become a repeat customer who will bring you a steady stream of revenue. Such steady streams are the lifeblood of every small business.

How can a small business balance the need to maintain a connection to their customers without crossing the line into the type of annoyance that drives them away? Here are five tactics for doing just that.

via Five Ways to Effectively Follow Up (Without Being Annoying or Breaking the Bank) : Money :: American Express OPEN Forum.

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