Emerald Business Systems Blog


Get Social, or Get Left Out

Posted in Bars and Taverns,Restaurant,Retail,Social Media Marketing by ebs4pos on February 14, 2010

One of the most significant recent advances in consumer-based information technology is the introduction, and extremely fast adoption, of social networking tools. Today there are more than 350 million active users on Facebook, according to the site, with its popular “friending” approach to making connections. Fifty percent of these users log into their accounts on any given day. More than 35 million users update their status daily; 65 million use a mobile device to access the site; and more than 2.5 billion photos are uploaded to Facebook each month.

In the business arena, more than 700,000 local businesses have active pages on Facebook and those pages have created more than 5.3 billion fans combined. Twitter, with its 140-character “tweeting” approach to getting the word out, is powerful in its own right, with an estimated 32.1 million users in 2009, a growth of nearly 2,000 percent over the 1.6 million users in 2008.

Marketing rules used to dictate that a happy customer would tell three friends about your establishment and an angry customer would tell 11 friends. This is no longer the case; in both instances, whether happy or displeased, customers can easily reach tens if not hundreds of contacts. Given the vastness of their connections and networks, this can quickly multiple into thousands or more potential customers with word-of-mouth insight into your products and service

via Get Social, or Get Left Out | In This Issue | Hospitality Technology: Technology Resource for Restaurant/Lodging Executives.

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