Emerald Business Systems Blog

The Customer is Wired… Are You? – Part 2

Posted in General Business,Online Business,POS,Retail,Social Media Marketing by ebs4pos on February 14, 2010

In part one of this article, I shared the idea that the best in-store technology is that which supports the desired customer experience. I also made reference to the fact that retail experiences are likely to become increasingly polarized—being either “fully automated” or “fully animated—as we move into the new decade. And lastly, that for the vast majority of small and medium sized retailers, the fully animated experience is where they can dominate over larger competitors.

Opinions are likely to vary greatly on this but here’s a short list of what I consider to be the technology must-haves for the fully animated customer experience.

via The Customer is Wired… Are You? – Part 2 – Technorati Business.


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