Emerald Business Systems Blog

Five “Old School” Tactics That Can Ruin Your Sales Page

Posted in Online Business,Social Media Marketing by ebs4pos on February 20, 2010

Do you despise long sales letters, yellow highlighters and blood-red, hype-laden headlines?These tried and true copywriting tactics are proven winners at converting “cold” traffic into paying customers – and $10,000-a-page copywriters use them without hesitation because they appeal to the baser instincts of the easily swayed. They may be embarrassing to look at, but historically, they’ve just plain worked.But if you’re a Third Tribe type of marketer, you’re in a quandary because you know these push-comes-to-shove sales page tactics just won’t work in your case.They won’t work for you because you won’t be able to sleep at night. They won’t work for your audience either, because they’re smart and savvy, and they’ll lose faith in you and go off in search of someone more professional.But these cheesy tactics are tempting nonetheless, because you’ve seen them on pages that you know are converting a lot of customers. Against your better instincts, you might feel a pull to use just one or two of them to stack the deck in your favor – especially if your current page isn’t converting as well as you’d hope.There’s good news, though – you don’t have to sell your integrity to sell more of your products. All you need to do is learn how to use some semantic aikido to harness the power of these psychologically effective strategies – all the while saying “hold the cheese.”Let’s take a look at 5 “hard sell” tactics and apply some Third Tribe magic to make them feel better for you and your future customers.

via Five “Old School” Tactics That Can Ruin Your Sales Page | Copyblogger.


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