Emerald Business Systems Blog

7 Steps to Creating a Social Media Strategy

Posted in Online Business,Social Media Marketing by ebs4pos on February 27, 2010

1. Assess where you are now.

How knowledgeable are you about Social Media? What site(s) are you currently using? Are you currently engaging with others through Social Media? What are you using Social Media for: the keep up with friends/acquaintances, to share photos or videos, to post information, to gain information, to meet new people, to network within your industry? How comfortable are you using Social Media? How much time are you willing to invest in learning?

2. Find out where your customers already hang out online.

Survey your customers to find out what sites they are already using and to what degree. Ask where they might be interested in connecting with you. If your customers aren’t on Twitter, then there’s no point in you being there.

Follow the link for the rest….

via 7 Steps to Creating a Social Media Strategy.


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