Emerald Business Systems Blog


How to Drive More Customers to Your Local Business With Social Geotagging

Do you run a local business? Maybe a restaurant, coffee shop or retail outlet? Do you want a fun way to encourage repeat traffic to your business? Does the idea of your customers talking about your business to all their friends sound interesting? If so, you need to pay attention to Foursquare and Geotagging.

What is Geotagging?

Simply put, geotagging is the process of attaching geographical data longitude and latitude to photographs, videos, websites, status updates and even emails. This geotagged data shows where the photos, videos, etc., were created or modified.

via How to Drive More Customers to Your Local Business With Social Geotagging | Social Media Examiner.

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Understanding tokenization amid PCI encryption requirements

Posted in Bars and Taverns,PCI,POS,Restaurant,Retail by ebs4pos on March 14, 2010

Achieving compliance with PCI DSS encryption requirements is no easy feat. However, tokenization, a growing technology that enables a token to replace a credit card number in an electronic transaction, is emerging as a useful, complementary strategy for saving time, money and turmoil during your PCI DSS compliance processes.

This mini learning guide offers a brief introduction to tokenization technology, as well as PCI DSS encryption requirements. Learn more about the future of tokenization and how the technology may help to ease PCI DSS compliance burdens.

via Understanding tokenization amid PCI encryption requirements.

Thieves skim customer data from debit terminals

Posted in Bars and Taverns,PCI,POS,Restaurant,Retail,Security by ebs4pos on March 13, 2010

Thieves are accessing personal financial information using the old-fashioned smash-and-grab method, but what they’re grabbing are point-of-sale terminals, not merchandise.

CBC-TV’s Marketplace has learned that many retailers are not helping the situation because they leave valuable information on the terminals where customers swipe their debit and credit cards when paying for purchases instead of wiping the data each night as they’re supposed to.

It’s the equivalent of leaving the store vault open and full of cash, except the cash is credit and debit card data, said RCMP Det. John Koppes of Abbotsford, B.C., who is the Mounties’ computer crime specialist.

Watch “Who’s Minding the Store” on Marketplace, Friday at 8:30 p.m. ET, 9 p.m. in Newfoundland and Labrador.

“In the old days, they’d go with a gun, and they would try to get into the bank vault,” said Koppes. “The criminals now know that the open bank vault per se can be the point-of-sale terminals sitting on a counter top or in a store.”

via CBC News – Consumer Life – Thieves skim customer data from debit terminals.

How Credit Card Payment Processing Works

Posted in Bars and Taverns,General Business,PCI,POS,Restaurant,Retail by ebs4pos on March 12, 2010

Credit cards have become so popular today as a means of payment that they are accepted by almost every merchant that exists today. With the credit card being so popular, there have been a lot of banks that issue credit cards of either own and most of the credit cards that exist today make use of either Visa or MasterCard. However, even though there are various credit cards that can be found these days, all of them actually work in the same way.To start a payment process that uses a credit card, a merchant should first calculate the total amount of items that a buyer is purchasing. Then, after the merchant has received the credit card from the buyer, he or she will then swipe the card by passing it through an insertion line in a point-of-sale unit that has been designed especially for credit cards. At this point of time, it is necessary to determine the total amount to cut off the credit card in use.There are usually 2 ways of determining this total amount. The first way is that the merchant enters the amount manually by typing it into the point-of-sale machine. Another way is to transmit the amount digitally by means of transmission from the cash register. Either way it will usually work just fine since they are basically used for the same purpose.After this process has been completed, the merchant then sends the transaction and credit card details to the acquiring bank of the credit card. This bank then forwards the information to the issuing bank of the card. The issuing bank will then check whether or not there are sufficient funds for payment. If not, transaction is rejected. Otherwise, the issuing bank will generate and send back the authorization code so that payment can be made. Then, the acquiring bank forwards the authorization code to the merchant’s point-of-sale machine.After all the above processes have been completed, a proof of purchase by means of a credit card will be printed. Then the payment process is thoroughly done.

via How Credit Card Payment Processing Works – American Banking News.

Considerations When Placing a POS System

Posted in Bars and Taverns,POS,Restaurant,Retail by ebs4pos on March 11, 2010

Type: White Paper

Overview|Download

Because the point of sale is the last interaction a customer has in the store, it is vital to make a good impression. A cluttered, inefficient space can leave a customer feeling crowded, as well as increase security concerns. Solutions like a mounted pole allow for maximum efficiency and better use of space. When placing a POS system, it’s important to consider:

* Customer convenience

* Brand image

* Security

* Flexibility

via Considerations When Placing a POS System | RetailCustomerExperience.com.

Overpaying For PCI Compliance?

Posted in Bars and Taverns,PCI,POS,Restaurant,Retail by ebs4pos on March 11, 2010

Are you paying too much to validate your PCI compliance? It’s possible, even likely, that you are. The reason is not that your QSA is too expensive or that PCI is too demanding. Rather, the reason many merchants pay too much is that they forget PCI Requirement 0. You don’t know Requirement 0? It says: Minimize Your PCI Scope. Failing to comply with Requirement 0 may be due to inertia or ignorance or both. Regardless of the reason, the result is excessive and unnecessary spending on people, process and technology, together with a lot of frustration.

via StorefrontBacktalk » Blog Archive » Overpaying For PCI Compliance.

Ten Keys to Negotiating Your Restaurant Lease

Posted in Bars and Taverns,General Business,Restaurant,Retail by ebs4pos on March 9, 2010

For the most part, restaurant owners lease their property, at least when starting out and often permanently. As such, negotiating a lease can be a stressful experience. To reduce some of that stress, we’ve put together the following Ten Keys To Negotiating Your Restaurant Lease.

via Ten Keys to Negotiating Your Restaurant Lease.

Social Media Posting problems

Used to be, workplace gossip and tales of weekend carousing were shared at the water cooler, in the break room or over beers after work.

Now, through the miracle of the Internet, such news can be posted on sites such as Twitter, MySpace and Facebook and shared instantly with friends, virtual and otherwise, along with the rest of the world.

This brave new world is raising a host of concerns for employers, who want to tap into the power of social media to connect with customers and clients, but who can’t always control how it is used and what is said.

The lines between personal and professional are easily blurred with social media, prompting some organizations to adopt policies providing guidance on how and when employees post status updates or tweet their friends— or in some cases, banning social media sites outright in the workplace.

via Business: Home | “Posting problems” | The Register-Guard | Eugene, Oregon.

Create a policy for social media

Question: I am concerned about potential problems for my business from use by my employees of social media such as Facebook and My-Space. What should I do?

Answer: The key step for a business is to avoid leaving a vacuum. Adopt a social media policy, tell employees what it is and enforce it fairly and uniformly. The policy must cover two aspects of social media: potentially damaging personal use and the business uses of social media.On the personal use side, you want to address five core concerns: 1 personal responsibility, 2 possible confusion of personal comments with company positions, 3 compliance with other company policies, 4 protection of the company, its employees and customers and 5 interference with job performance.

via Business: Home | “Create a policy for social media” | The Register-Guard | Eugene, Oregon.

10 Things You Can Do to Make Your Online Business Money | Small Business Trends

How’s the first quarter of 2010 — and the rest of the year — looking for you and your business?

Are you primed and ready to make money this year?

Have you put a plan in place to promote your business and maximize your success?

Here are ten quick, easy-to-implement things you can do that will guarantee your online business will be making you money this year:

Write down your personal affirmation for the month and the year.

The goal here is to help you step back from the hustle and bustle and stay focused on what’s important to you.

Get your story, idea, product, or service announcement out into the marketplace seven different ways, all at once.

Choose from these options to make a powerful impact:

via 10 Things You Can Do to Make Your Online Business Money | Small Business Trends.

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